Trust helps brand owner-retailer relationships achieve the potential maxima.
When both sides trust each other, they are able to share their aims and visions which helps the two streamline their individual process and achieve an unwritten collective goal.
A trusting party does not feel the need to judge its counterpart’s behavior thus avoiding misunderstanding.
Last but not least, the feeling of being trusted upon captures the hearts and minds so that one will go the extra mile for the other.
Thanking all my suppliers for their trust and consistent support.